The brand VKC, founded in 1984 very soon went on to become one of South India's prestigious footwear manufacturers. The VKC brand has already made its presence felt in some States to the further North, including Maharashtra, Gujarat and Odisha. Concrete plans are afoot for similar forays in other States as well. Apart from the domestic market, VKC has found acceptance in the GCC countries, Singapore and Malaysia.
Walking tall today Thus today the group has come a long way from its modest beginnings and has made a mark not just in the Indian Footwear Industry but in the global market as well. VKC has appropriated to itself the credit of being the country's largest manufacturer of polyurethane footwear. It is seeking to build on this reputation to become the largest single presence in the industry and has charted out its growth plans accordingly
Treading new paths With a growing network now at 20-production units spread across five States and employing over 5,000 people, the company boasts an annual turnover of around Rs 900 crores. Currently it has production units in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Gujarat.
The brand portfolio owned and promoted by the group includes the leading followed by VKC Lite, Smartak and Slipons. The brands under the attractive campaign of "My Stride, My Pride", are endorsed by leading Indian celebrities.
Step with a soul From its origin as a small-time Hawai sheet manufacturer to where it is today, the group owes its growth to the visionary approach of making quality products with contemporary designs at affordable prices as well as marking its entry into new markets. Affordability has been brought to bear on the product by assimilating cutting-edge technologies evolving on the shop floor as also in management processes. SAP enabled business processes, design studios equipped with latest software etc are some of the early adoptions at VKC which has ensured our products a pride of place in the market.
Treading on tomorrow VKC proudly claims to itself the credit of having introduced to the South India footwear manufacturing industry the most innovative enabling technologies as and when they became available. Among these are a slew of South Indian firsts: air-injected PVC-DIP footwear manufacturing unit; Injected EVA manufacturing unit; Injected EVA compounding plant; and PU-DIP footwear manufacturing unit. VKC was the pioneer in introducing innovative sales promotional schemes which has since become industry standard.
The management of VKC has always believed in the concept of inclusive growth and has never spared any effort towards contributing to the society at large. The Group is well known for empowering its workforce by offering entrepreneurial opportunities to many of its employees who now are proud partners in the growth story of VKC.